The Swedish Number

[JukkeBerry]

A great idea!

250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call today and get connected to a random Swede, anywhere in Sweden and talk about anything you want.

http://theswedishnumber.com/

[JukkeBerry]

Sweden's Brilliant 'Call a Swede' Tourism Campaign Wins Direct Grand Prix at Cannes

http://www.adweek.com/news/advertisi...-cannes-172106